ips2019 Program

 

09:00 - 09:30

Registration desk opens


09:30 - 10:00

MC welcome from Dr Jordan Nguyen (10 mins)

IP Australia Director General’s opening address, Michael Schwager (20 mins)


10:00 - 11:00

Panel Session 1

Prepare for growth: protect your business

Secure the value of your big idea with IP protection. If you’re anticipating a growth phase, a robust IP strategy will put your business in good stead. Our panel of experts will cover IP basics with a focus on exporting to China, including registration, enforcement, contracts, fraud and scams.

Panellists:

  • IP Counsellor to China (IP Australia), David Bennett

  • Senior Director, Arbitration and Mediation Center (WIPO), Erik Wilbers

  • China IP practitioner (SIPS), Dan Plane

  • Director – Intellectual Property (Treasury Wine Estates), Anna Gibson


11:00 - 11:30

MORNING TEA


11:30 - 12:15

Workshop 1

The business of branding

A strong brand equals a strong business. Grow your customer base by tailoring your brand strategy to reach key Asian markets. Presenters explain why ensuring the longevity of your business includes seeking trade mark or design protection in the relevant jurisdictions.

  • IP Manager (Breville), Jarred Twigg

  • Director, Madrid Information and Promotion Division, Brands and Designs Sector, Madrid Registry, (WIPO), Asta Valdimarsdottir

  • Assistant General Manager, Trade Marks and Designs Group (IP Australia), Tegan Van Nispen

Workshop 2

E-commerce fundamentals

Global online sales are projected to reach US$4.1 trillion by 2020, proving what we all already know: your digital presence can make or break your business. The most economically savvy way to test, grow and expand in foreign markets is online first. In this workshop learn how to capitalise on e-commerce trends while abiding by the relevant rules and regulations.

  • IP Counsellor to China (IP Australia), David Bennett

  • E-commerce Advisor (Austrade), Jack Lu

  • Account Manager (Health More), Katrina O’Shaughnessy


12:15 - 13:00

LUNCH


13:00 - 14:00

Panel Session 2

Navigating Asian markets: what investors want

Raising capital is a critical part of scaling up for most entrepreneurs and SMEs. Keeping on top of your business’s IP portfolio will demonstrate your dedication to due diligence to potential investors. In this panel, experts will discuss the cultural sensitivities behind making an approach and converting interest to buy-in.

Panellists:

  • Principal (Right Click Capital), Ulric Ferner

  • Director - China Practice (Asialink Business), Nick Henderson

  • Managing Director and Patent Attorney, Calibre8, Ashley Newland

  • CEO, Digivizer & goto.game, Emma Lo Russo


14:00 - 14:45

Workshop 3

Making the most of R&D

Are you in it for the long haul? Research and development (R&D) can reveal insights to influence your business’s strategic direction for years to come. Facilitators will share tips on R&D best practice, common implications for IP commercialisation and how to take advantage of the R&D Tax Incentive.

Presenters:

  • Director, PCT Legal and User Relations Division, Patents and Technology Sector, (WIPO), Matthew Bryan

  • Manager, Quality Assurance and Engagement (AusIndustry), Shon Fletcher

  • Managing Director (Heuch), Steve Oakley

Workshop 4

Support for exporters

There’s a range of Government grants, assistance and value-added services specifically for Australian start-ups and SMEs looking to export to Asia. Come along to learn about what’s on offer, the eligibility requirements and tips for submitting a successful application. 

Presenters:

  • Associate Director, SME Origination (Export Finance and Insurance Corporation), Charith Amarasinghe

  • Assistant General Manager Client Programs (Austrade), Dominic Bilbie

  • NSW State Office Manager, (AusIndustry), Noel Taloni


14:45 - 15:00

AFTERNOON TEA


15:00 - 16:00

Keynote Speaker (1 hour)

A successful Australian business and export story.

  • Justin Dry, CEO Vinomofo


16:00

MC close from Dr Jordan Nguyen